Online Reputation

How to Use Content to Enhance Your ENT Practice Reputation

“Content is King.” Those were the words Bill Gates said in the ‘90s when he was asked about the future of the Internet. Decades later, his words have proven correct. Download Cultivate and Protect Your Good ReputationToday, content rules the web and defines and shapes perceptions like never before. As a medical professional, you have a reputation. It’s the sum total of all the great and not-so-great things you’ve done over the years. While this reputation primarily exists in the community you…

Customer Care: The Center of Your ENT Practice Reputation

Reputation management is the practice of using information to shape people’s perceptions about a certain entity. As an ENT, that means using information, both online and offline, to ensure people have a positive outlook on your practice and you as a doctor.One approach stands as a sure-fire way to nip in the bud any negative information that could affect your practice’s reputation: Customer care.Customer care works at ensuring all patients that visit your ENT practice are satisfied with their experience…

Is Your ENT Practice On LinkedIn? Your Reputation May Depend Upon It

As an ENT, you interact with all sorts of people. From the tech savvy to the not-so-tech-savvy, this gamut of patients offers an interesting perspective when it comes to how they express themselves concerning your services. For the non-tech-savvy, they may express themselves through word-of-mouth, talking to their friends, neighbors and co-workers. This represents your offline reputation and comprises all of the perceptions formed about you offline, in the “real world”. Others are more tech-savvy. They go online to talk about their experiences, on…

3 Reasons Why ENTs Must Focus on Their Online Reputation

Medical professionals rely heavily on referrals and word-of-mouth to grow their business. But people are increasingly turning to the web for information about doctors and medical practices. If people have a negative perception about you as a professional or your ENT practice, it will harm your business. Managing the perception of what people think about you is what is called reputation management. In a nutshell, it refers to the collective perception and image that people have of you. Download Physician's…