Online Reputation

How to Use Content to Enhance Your ENT Practice Reputation

“Content is King.” Those were the words Bill Gates said in the ‘90s when he was asked about the future of the Internet. Decades later, his […]

Customer Care: The Center of Your ENT Practice Reputation

Reputation management is the practice of using information to shape people’s perceptions about a certain entity. As an ENT, that means using information, both online […]

Is Your ENT Practice On LinkedIn? Your Reputation May Depend Upon It

As an ENT, you interact with all sorts of people. From the tech savvy to the not-so-tech-savvy, this gamut of patients offers an interesting perspective when […]

3 Reasons Why ENTs Must Focus on Their Online Reputation

Medical professionals rely heavily on referrals and word-of-mouth to grow their business. But people are increasingly turning to the web for information about doctors and […]