Business Practices

How to Use Content to Enhance Your ENT Practice Reputation

“Content is King.” Those were the words Bill Gates said in the ‘90s when he was asked about the future of the Internet. Decades later, his words have proven correct. Download Cultivate and Protect Your Good ReputationToday, content rules the web and defines and shapes perceptions like never before. As a medical professional, you have a reputation. It’s the sum total of all the great and not-so-great things you’ve done over the years. While this reputation primarily exists in the community you…

Customer Care: The Center of Your ENT Practice Reputation

Reputation management is the practice of using information to shape people’s perceptions about a certain entity. As an ENT, that means using information, both online and offline, to ensure people have a positive outlook on your practice and you as a doctor.One approach stands as a sure-fire way to nip in the bud any negative information that could affect your practice’s reputation: Customer care.Customer care works at ensuring all patients that visit your ENT practice are satisfied with their experience…

How an External Expert Can Help Optimize Your ENT Practice Revenues

Running an ENT practice takes discipline, devotion and passion - three traits that most doctors possess. All this becomes compromised when the doctor’s ENT practice begins to suffer operationally and financially. While an otolaryngologist may have excellent healing skills, they may not have the right skill set to effectively run a business. In situations where a doctor cannot run their practice profitably,  an outside consultant may help get things back on track. So how do you pick the right medical practice consultant? Look…

Achieve Balance While Optimizing Your ENT Practice Revenue

Your ENT practice has been running for a couple of months, or even years, but your revenues seem to have stagnated. You’ve tried seeing more patients, but this isn’t having the desired effect on your revenues. Now you are fully stretched to the limit and have no capacity to just “see more patients”. Download Free Guide – 7 Steps to Practice Revenue Optimization What do you do? The answer lies in revenue optimization, a practice that attempts to create efficiencies in…